If you are a new health insurance agent you may be looking for the source of the Exclusive Health Insurance Leads:
In fact some of the health insurance lead companies are very good, some are mediocre, and some are outright bad. As far as how to judge such a company cant be derived from the look of their website, the convincing sales rep that pushes them, the pricing or initial offer, or even their reputation among other agents you work with. (many times agents are paid incentives to get other agents to sign up, this is not a bad thing, you should do it too if you settle on a lead company you like and the other agent wouldn’t be competing directly with you.)
It has more to do with how the leads are acquired, sold, delivered, and filtered.
Many of these lead companies get their leads through affiliate programs where they pay website owners to place quote request ads on their website. Done right, this ensures a constant flow of leads of interested prospects. Done wrong, a company ends up selling a large amount of trashy leads where either a consumer is incentive driven (think free iPod) or a site owner has friends and contacts to put in fake contact information.
How are the leads sold? Some companies sell Exclusive Health Leads that only one agent gets. Others sell to multiple agents, some sell to other lead companies. Some re-sell aged leads after a few weeks. It is important to know how this works with the lead company you buy from.
How are the leads delivered? Are they real time, are they delivered to insurance company call centers before you get them, or are the delivered as bought?
How are the leads filtered (and what do filters cost?) Do you have to take any lead that comes in for your selected zipcode, or can you filter it by age, health condition, etc?
Answer these questions and also look at a companies health lead return policy to make sure you can easily get credit for any bad leads.
Another method that really works well is developing your own agent website correctly to generate genuinely exclusive health leads, which you can use yourself or even sell the unwanted ones to other agents or leads companies for profit.
Thanks for stopping by my Insurance leads blog.
Cheers,
Mac