It is more important than ever when buying health leads to get the best bang for your buck. Besides choosing a good company to purchase them from, there are many techniques you can use to make better use of your agent marketing budget. This is more about making the best use of what is available to you right now rather than trying to chase the newest idea around the block and ending up wasting your time and money.
The first thing you should consider is the times that you are calling leads. You can make much better use of your time calling if you are able to shut off your leads during the times that you are not calling. Your chances of making insurance sales are greatly increased if you can be the first person to call. There are also times when you will find that you have a lot less competiton to get in the door first. One Great example is the evening from 6:30 to 9pm. Your prospects filling out lead submit forms on line are most likely at home sitting in front of their computer, instead of at work, where they often do not have time to talk. Another reason to get new leads and call them at this time of the day is that many agents work a typical 9 to 5 day and go home. This includes a lot of the large call centers.
Another way you can boost the level of effectiveness with your leads is to get leads generated by night owls. These are the leads that are coming in after midnight into the early morning. If you can get these and call them first thing in the morning, from 8am to 10 am, you will also get to be the first agent to talkt to these people.
You can also get more effective results from your health insurance leads if you set quality filters for the leads you recieve. You will end up with a lot less unqualified prospects. Just remember that this will cut back on your lead flow somewhat, but you will be getting better quality instead of large quantity.
The other way you can get targeted insurance leads is to geo target. This simply means getting leads that are generated from your local area. You will find that you get leads from people that at least know someone that you know, whose kids may go to school with your kids, etc. This works especially in more rural areas as in many cases leads in larger urban areas tend to be oversold.
Anyway, thanks for stopping by my health leads blog. I am still working on the blog vids, so check back to see them when I am done.
Cheers,
Mac
