One of the best ways to generate insurance leads and to market to your potential and current customers is via email marketing. Think about it, it is highly targeted, makes you accessible to customers and this also provides a great way to improve your customer retention and referrals through newsletters.
There are several potential pitfalls however, that you must take steps to avoid. The worst of these is being labeled as a spammer. Under the Can Spam act, you can have your email addresses shut down, your IP address banned, your webhosting accounts canceled and in the worst cases even face criminal charges.
The other pitfall is that manually sending emails is both time consuming and list management can become a huge burden quickly. A lot of your emails will end up being caught by spam filters,you will get a large number of bouncebacks (email addresses that no longer exist) and it becomes hard to recognize current customers from everyone else.
Fortunately there are several companies that you can use to do mass emailings, newsletters, and manage contact lists to greatly reduce your workload (and confusion) when doing email marketing. These companies are recognized by the email providers as legitimate so your emails have a very high delivery rate. They also manage your lists such as having several different lists like potential customers and current clients (that you send newsletters to for additional sales and referrals.
The other good feature that these companies have are that their mailings comply with the can spam act by using initial opt ins for all of your contacts (they give you permission to email them) and by providing the required opt out message on all outgoing mailings.
The best value we have found out there is I-Contact
Their service is good and their price is also good. Delivery rate was high. So there you have it, a simple yet effective way to market.
Thanks for visiting my insurance leads blog.
Cheers
Mac
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