Insurance leads generation -methods that work
Sometimes when attempting to generate insurance leads you must think outside of the box. Just a following a long with the rest of the crowd will not get you noticed and as you know marketing is all about getting noticed. Generating insurance leads that will have you placed face to face and one on one with a prospect instead of competing with multiple agents for a single prospect is all a matter of getting your name out there and being recognized as an expert in your area of insurance sales.
An important part of achieving name recognition is to have it placed where the most people see it in the shortest amount of time. Here are some good ways that I have seen successful agents achieve high visibility for their business:
One good method of generating insurance leads is to do a give a way. Simply purchase an item of interest and hold a drawing in return for filling out a lead card. This method consists of three advertizing pieces. The first piece consist of the drawling box. On the box make shore that it has an advertisement for your agency and also the information that all information collected will be used to contact people about their insurance needs. The other two pieces consist of a lead card itself. Make sure the top portion of lead card has a form to capture the information you require and also the sure it is numbered. The bottom of the lead card should be detachable and also have a corresponding number to the top. You should also have instructions that in order to claim the prize the bottom portion with the corresponding number must be redeemed. This bottom portion should also have the contact information and a small advertisement for your agency. This method actually gives you three ways to generate exclusive leads.
When doing the giveaway is very effective to partner with a local retailer or business that are targeted prospects use regularly. If you market to contractors a good place to place a giveaway and get the merchandise from is a building supply store. If you market to senior citizens good places to do your giveaway may be at senior centers or at Home Health Stores. If you market to small businesses a good place to place a giveaway may be that Office Supply Stores. If you’re trying to generate auto insurance leads a good place to do give away may be a local mechanic or an auto supply store. Are you getting the picture?
Another great way of generating exclusive insurance leads is to do speaking engagements as a guest speaker. This allows you to become an expert in the minds of the people that you are speaking to. It is also very helpful if you host a question and answer session where you can give groups a better understanding of the issues affecting their insurance buying decisions. I would not suggest using a speaking engagement for doing A sales pitch. Due to the nature of insurance and knowing that everyone’s needs are different is better to address this on an individual, one on one basis. Instead use the speaking engagements to develop your credibility and to network with potential insurance buyers. This is also a great way to get referrals.
Some great places to do speaking engagements are at local civic clubs, such as Rotary, Lions, Civitan, Optimist, and Masonic lodges. Also consider local religious groups, where you definitely do not want to do a sales pitch, but rather be a credible source of information and education. Another excellent place to do a speaking engagement is with local trade groups that are specific to a certain industry and chambers of commerce.
As you can see, it is all a matter of getting in front of the most people in the least amount of time. It is just like you have been told, that is just a numbers game, and the numbers that you must have in your favor is the number of prospects and the amount of time that it takes to get them. If you can put those two numbers in your favor then you can achieve success in the insurance business.
With this information at hand, I’m also sure that you can develop other ways of generating your own insurance leads, whether it be for health insurance leads, Life Insurance leads, home and auto leads, file expense, mortgage protection, long-term care, Medicare supplement, disability, business liability, or any other type of insurance leads. You just have to remember to get your name or yourself in front of the most people in the least amount of time.
On a final note, I hope you’ve really failed this information about generating insurance leads to be very helpful. If you have a method that really works well please share it in the comments section below. Many new insurance agents read this blog to gain insight into running their new business. With insurance lead generation being the key to achieving success, any insight is greatly appreciated.
Cheers,
Mac
