Insurance CRM Systems

May 9, 2009

This is not an insurance marketing tool but rather a great way to keep track of everything that you do, including callbacks and appointments, tracking your business to make sure you get paid on every piece of business that you write, keeping client and lead profiles, and keeping track of all sorts of information.

I have [...]

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Article Marketing to Generate Insurance Leads

May 8, 2009

Article Marketing to Generate Insurance Leads
Article Marketing works in a completely different way than social bookmarking.  How it works is like this:
1.You write a relevant article about your services. (think How To, What You Need To Know, etc.)
2.You submit it to an Article Directory.  Article directories provide free content for other websites.
3.All of them have [...]

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Generating Leads Using Social Marker

May 2, 2009

Social Marker is a decent way to generate insurance leads.
Social Marker performs the function of social bookmarking very quickly.  Social bookmarking is basically telling the world about your posts, websites, and articles via many of the social networks on the web. (like Digg, Twitter, etc.)
The first time you use this service, it is somewhat time [...]

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Blogging for Insurance Leads

April 26, 2009

Blogging about your Insurance Business will generate insurance leads and is one of the best ways of generating high quality traffic to your main agent website.  Blogging has several distinct properties that will help with your main sites SEO.
1.You can place highly relevant keyword anchored text links pointing directly back to your main website.
2.Blog posts [...]

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SHOW MY PC – Insurance Sales Presentation Tool

April 20, 2009

In a world full of expensive web conferencing options for Insurance Sales it is good to find a free product that does the job just as well and is actually easier for the customer to use than the high dollar products out there.  After testing out several of the big name products out there (some [...]

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Insurance Leads Websites – The Relevancy Factor

April 14, 2009

Insurance Leads Websites – The Relevancy Factor (a.k.a. on page SEO)
Search engines also look at the relevancy of your site to determine page ranking.  They are looking for amounts of key words in your health insurance agent website.
Ideally there are seven places that need to have the keywords that you are using.
1.Your URL or web [...]

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Insurance Leads – Three Social Networks You Must Join (If You Haven’t Already)

April 8, 2009

The first set of tools you can use to generate insurance leads and promote your business fall primarily under the promotion category.
They also have a temporary SEO value  (We will get to how that works later.) and a great communication value.
The Key to marketing using these services is to NOT blatantly market, but to start [...]

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Internet Tools to Generate Insurance Leads and to Market Your Insurance Products

April 2, 2009

One year ago I started a Insurance Leads blog for new health insurance agents that I started writing as a journal of my experiences transitioning from a salaried job to a commissioned insurance agent.  I wrote about many of the bumps in the road that I hit and how I managed to get past them [...]

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Is the Public Suffering from Information Overload or is the Public Suffering from Misinformation?

March 17, 2009

Is the Public Suffering from Information Overload or is the Public Suffering from Misinformation?  Article 20 of Randy’s Series
Hi everybody.
For those of you I have not met,
My name is Randy Mc Arthur.
With health care being one of the primary concerns in America today, the public is constantly being bombarded with information.  Some good, some bad, [...]

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Selling Insurance – Creating A partnership With the Customer

March 16, 2009

Selling Insurance – Creating A partnership With the Customer:  Article 19 in Randy’s Closing Insurance Deals Series.
Hi everybody.
For those of you I have not met,
My name is Randy Mc Arthur.
Now it’s time to explain to you – what exactly I’ve been trying to do -
It’s all about helping other people you see – The world [...]

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Closing Insurance Deals – Discovery

March 10, 2009

Closing Insurance Deals – Discovery:  Article 18 of Randy’s Selling Insurance series.
Hi everybody.
For those of you I have not met,
My name is Randy Mc Arthur.
When Calling on Leads -
You better demonstrate that you understand both wants and needs -
And be able to show the difference between the two -
He’ll probably tell you he’s just looking [...]

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Selling Health Insurance – Cash & Life Riders

March 2, 2009

Selling Health Insurance – Cash & Life Riders:  Article 17 in Randy’s Closing Insurance Sales series.
Hi everybody.
For those of you I have not met,
My name is Randy Mc Arthur.
People believe that which they choose to believe -
And they want what they want -
Not what they need -
Try though you may -
With everything you say -
You’re [...]

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Closing Insurance Sales – My Point of View to Your Benefit

February 22, 2009

Closing Insurance Sales – My Point of View to Your Benefit:  Article 16 in Randy’s Insurance selling series.
Hi everybody.
For those of you I have not met,
My name is Randy Mc Arthur.
The sales process is the same for all sales including health insurance sales.  I bet you think I had to have lost my mind to [...]

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Selling Insurance – Impulse Item V/S Defensive Strategy

February 16, 2009

Selling Insurance – Impulse Item V/S Defensive Strategy:  Article 15 in Randy’s Closing Insurance Deals series.
Hi everybody.
For those of you I have not met,
My name is Randy Mc Arthur.
Why oh why is health insurance an impulse buy – when its essential to protect everything you love and do – have an accident, have an illness, [...]

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Closing a Health Insurance Deal by Choice

February 10, 2009

Closing a Health Insurance Deal by Choice Article 14 from Randy’s Selling Insurance Series.
Hi everybody.
For those of you I have not met,
My name is Randy Mc Arthur.
A close by choice is an absolutely assumptive close.  You have assumed the deal is closing and the customer is merely choosing his options.  This chapter is a set [...]

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Selling Health Insurance – The Importance of Network Participation

February 4, 2009

Selling Health Insurance – The Importance of Network Participation:  Article 13 in Randy’s Closing Insurance Sales series.
Hi everybody.
For those of you I have not met,
My name is Randy Mc Arthur.
In one of my previous articles I mentioned network participation.  As we all know, carriers and providers can choose whether or not to participate with networks.  [...]

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Selling Health Insurance – Everybody Needs it Nobody Wants to Pay for it

January 30, 2009

Selling Health Insurance – Everybody Needs it Nobody Wants to Pay for it
Who is your health insurance customer?  Article 12 in Randy’s Closing Insurance sales Series.
Hi everybody,
For those of you I have not met
My name is Randy Mc Arthur
Today, I’d like to talk a little bit about your customer and most likely who he is.  [...]

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Health Insurance Sales – Known Cost of Premium VS. Unknown Cost of Medical Treatment

January 22, 2009

Health Insurance Sales – Known Cost of Premium VS. Unknown Cost of Medical Treatment:  Article 11 of Randy’s Closing Insurance Deals Series.
Hi Everybody,
For Those I have not met,
My name is Randy Mc Arthur
What are the three largest public concerns in America today?  Have you given it any thought?  Sure you have.  It would be impossible [...]

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Selling Insurance – A Mission Statement Can Not Be A Sales Pitch

January 16, 2009

Selling Insurance – A Mission Statement Can Not Be A Sales Pitch:  Article 10 of Randy’s how to close insurance deals series.
Hi Everybody,
For Those I have not met,
My name is Randy Mc Arthur
A mission statement can not be a sales pitch, but it can be a very effective sales tool and it must be the [...]

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Direct Insurance Marketing (Should I Cold Call?)

January 4, 2009

Direct Insurance Marketing (Should I Cold Call?) Article 9 in Randy’s How to Close Insurance Deals Series.
Hi Everybody,
For those of you I haven’t met,
My name is Randy Mc Arthur
Cold calling is an excellent way to get to know your market but is very time consuming and scares the hell out of most people.  Most agents [...]

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