Referrals are the single most important type of insurance leads to generate. Getting health insurance referrals is extremely important in growing your business to where you want it to be. These health insurance leads are usually referred to as lay-downs because you have previously established a relationship of trust with someone the prospect trusts.And here is the best part: They are totally Free!
Referrals from existing health insurance clients
Many new agents know to ask for referrals at the end of a sale, but that is one of the last contacts they ever have with a customer. Never make this mistake!
Always do the following and you will get your health insurance referral business going great.
1. Always send a thank you card to every person you have an appointment with even if you don’t make a sale.
2. Keep a list of client birthdays and send them a birthday card yearly, also Christmas cards. Enclose business card.
3. Send them a mailing at least quarterly. This could be a newsletter, useful info, or personal note. Always enclose a referral sheet and self addressed stamped envelope.
4. At every health insurance appointment leave business cards and a refrigerator magnet. “It is easy to loose a business card but hard to loose a refrigerator”-RM
BNI-Networking
You should seriously consider joining a BNI networking group. These allow you to make business contacts across a broad range of businesses and can lead to many good referrals.
Thanks for visiting my insurance leads blog.
Cheers,
Mac