First, this is not a Health Leads review site. Period. I have seen a lot of those popping up lately that have several lead companies profiled and are nothing but an advertising board. If you dig a little further you will find that these so called “reviews” are copied directly from the lead company’s website. It’s all a bunch of worthless fluff. I had a reader ask me if that was my intention with this site. Heck No!
My Intention is to help other agents utilize their leads to get the best bang for their buck when buying internet insurance leads. Most of this stuff I have gone over in my older blog, new agent solutions, but being that it was my first blog and I did not know exactly how to get it found in the search results so it ended up in a place where only a few health agents would ever see it.
Anyway, I am not endorsing any particular lead company as being the best or worst. (Although if I learn of one that is blatantly ripping off agents, you better believe I will call them out on it!)
Over the time that I have been a health insurance agent I have seen other agents successfully using internet health insurance leads while other agents failed miserably with them. Most of the GA’s and managers I have worked with mistakenly dismissed this as the ability or inability to close health insurance sales, or the agent’s work ethic.
Both of those are important, but the biggest reason I would see behind the high failure rate of health insurance agents was that they would run through their marketing money much more quickly than their advances and commissions would come in. It always caused a feast and famine situation for new agents and most folks are just not going to live like that. A lot of these agents that I saw give up were really good salespeople and/or hard workers.
The ones that would “make it” usually fell into one of three categories:
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Started into the insurance business with quite a bit of cash. Does that describe you? Well if it does, more power to you. That is the correct way to start a business. It is just not the way the majority of us come into the insurance sales business. If this is you, don’t stop reading, a dollar is a dollar, and if I can help you save one or a thousand, I will have done my job.
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Stubborn as a bulldog. This describes me. Thick skinned and thick skulled. There are a few of us out there that are determined to succeed and overcome all obstacles to be our own boss. I came from a world where I had to schedule a break to take a bathroom break. Never again. There are definite drawbacks to this approach though. I have had to watch my wife cry when we did not know how we were going to make a house payment. I drove a car until it literally started to fall apart. But through stubbornness I eventually started doing well with health insurance sales.
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Learned how to work the system. This is the type of agent I want to show you how to be. One of the agents I worked with started like most of us, just over broke. He went from working the cheapest old leads to now using top dollar exclusive health leads. He makes more in a month than most people make in a year. The thing is that although he is a hard worker, he is not a slick salesman. A lot of people even consider him a jerk.
My point is, these ideas on this health agents blog are not my own but a combination of things that I have seen working well for others, that I have tried out myself, and have introduced to other agents to work out the bugs.
What I have come up with many ways of saving money and optimizing health leads in order to make more money. So keep reading, and come back for more because I will keep writing about every way I find out to save money while making more money with health leads.
Cheers
Mac