Types of Insurance Leads (Which is the Best?) Article 2 in Randy’s series. Pay attention, you might actually learn something.
Hi Everybody,
For those of you I have not met
My name is Randy Mc Arthur.
Everybody that sells insurance is looking for a better type of lead. You know, that magic lead that has no health concerns, only wants to talk to you, understands that a co-pay doctor’s visit is small potatoes compared to a massive heart attack (or a tiny heart attack, if there is such a thing,) and expects to pay at least $700 a month for a family, for good major medical coverage. In short, a realistic person that does not expect something for nothing.
Oh, by the way, we pretty much all agree that this lead shouldn’t cost us anymore than $12 apiece and that’s if we only buy a few of them. You see, its human nature, not the lead. We all want to feel like we got more than we paid for, a very good deal.
Once you embrace; this concept, forget about the money, and concentrate on actually helping the person on the other end of the phone, you’ll see, health insurance is relatively easy and a lot more fun.
The lines that differentiate lead types become much less defined and you began to realize that all leads are both good and bad depending on how you work them. You must sell to the customer’s wants and needs as he/she sees them, no matter how skewed and unrealistic they are.
The only way to be effective in some one else’s perception of reality is to, FIRST, find out what their reality is by asking the right questions. You will never start an argument asking the appropriate questions, but you will start arguments by challenging a paying customer’s belief system. Remember, he chose to believe what he wants to.
You may win the argument and hang up with the feeling that you showed him. Guess what, even if he signed up, if I called behind you, I will take your deal at least 90% of the time because he will have chosen to listen to me. Just because I took the time to be consistent with his reality. He’ll still be looking for any reason to discredit you, because no one likes losing an argument.
COPYRIGHT 2009, UNICORN MARKETING LLC. 8.
Now, a little about me. Why should you listen to me? First of all, how could it hurt you just to see what I have to say? You could simply laugh, and take my advice as “One fool’s opinion” or you could follow my system religiously, or you could pick out the parts you like and disregard the rest. Your reaction is entirely up to you.
Are you absolutely happy with the number of hours that you work and the money that you make? If you are please call me and tell me what you are doing. I’m always looking for the next good idea and am willing to pay you for it.
Last but not least, do you know everything? Have you learned all the information that is not only available now, but is developing as we speak?
If you are happy with your answers to these questions and have chosen to believe that you don’t need any help, more power to you. But remember, while perceptions are real and people believe that which they choose to believe, in the book ,“The Emperor’s New Clothes” the emperor was still fat and naked on that horse and believing the sky is red does not make it any less blue.
Thank you for taking the time to ponder my point of view. I promise you it was not a total waste of time. I am very successful and willing to talk to you. Just give me a call at (919) 781-2018 or email me at randymcarthur@ymail.com . I look forward to hearing from you.
Sincerely
Randy Mc Arthur
Thanks for visiting my health insurance leads blog.
Cheers,
Mac