Are you provided with a website through your health insurance company to help you generate health insurance leads? Are you putting your health insurance website to good use to generate health insurance leads or is it sitting there with little or no traffic? There is a technique called SEO that can drive traffic to your health insurance agent website and help you generate many more exclusive health insurance leads. Here is how to utilize this tool for your health insurance business…
Have you ever tried finding your health insurance website by searching for it with google or yahoo? The possibility is that it is buried hundreds or even thousands of pages into the search results and will never be found by an actual health insurance customer looking to buy health insurance from you. Here is the numbers you will find if you google the terms Health Insurance Quotes: Results 1 – 10 of about 7,150,000 for health insurance quotes.
SEO (Search Engine Optimization) is the technique that helps people find your health insurance website by increasing page ranking of your site in google, yahoo, or other search engines when people type in keywords looking for health insurance quotes in your particular area.
There are two factors most search engines use to determine page rankings: Trust and Relevancy.
Trust is determined by how many other relevant sites are linked to your site and relevancy is determined by the way key words are presented in your website. So how do you use this knowledge to bring traffic to your website and generate health insurance leads?
1. The trust factor
This seems to be the single most important factor in helping your health insurance website rise rapidly in search rankings.
You need links from other health insurance related websites in order to accomplish this. Do not waste your time or money with link exchanges, they actually will hurt your health insurance website’s page ranking.
Good Sources for health insurance site links:
Insurance Forums: These are sites where people go to ask questions about Health Insurance issues and many health insurance agents participate in helping them with solutions. After a few posts, they allow you to have a signature added that contain a link to your website! Some even pay you to post, like ampminsure, so you can make a little extra for gas money. They are also an excellent place to network with other agents to get good ideas for your health insurance business.
http://www.ampminsure.org/community/
http://www.insurance-forums.net/
http://forum.freeadvice.com/forumdisplay.php?f=76
http://www.americaninsurancebroker.com/
http://www.theinsuranceforums.org/
Your Health Insurance Lead Company:
If you are buying health insurance leads, many of these companies will provide a link to your health insurance website site if you ask. It is just part of their health insurance agent customer loyalty program.
Ask other health insurance agents to link to your site and in return link to theirs.
Start an informational blog that links to your health insurance website: You can find complete and easy to follow instructions here:
Remeber to keep it informational and non product or company specific or you will run into clompliance issues. Here is a good example:
Insurance in the Internet Age
The last option is pricey but it works well: Register with your local chambers of commerce and placing yellowpages ads. These both provide high quality links to your health insurance webpage.
2. The relevancy Factor
Search engines also look at the relevancy of your site to determine page ranking. They are looking for amounts of key words in your health insurance agent website.
Look at how many times I have used the keywords: Health, Insurance, Agent, Website, in this article or for that matter in any of my posts. If you have the ability to edit your health insurance agent website make it keyword rich. For example if you were an agent who markets in Boise, Idaho. you would want to have the keywords health, insurance, quotes, Boise, Idaho, Affordable, Rates, as much as possible in the text and titles of your health insurance agent website.
If you do not have the ability to edit your health insurance agent website I suggest doing a health insurance agent blog as discussed earlier in this article.
This is a time consuming process that will not see overnight results but if worked on over a few months will start to generate good exclusive health insurance leads that will contribute to your success as a health insurance agent.
Again, thanks for stopping by my insurance leads blog, please leave a comment, and come back again.
Cheers,
Mac